Proofreading for Marketing proofreading guide
Proofreading for Marketing proofreading guide
Deliver reader-ready copy that keeps clients coming back
You’re ready to proofread your lead magnet ebook but your eyes keep rolling back in your head. You’ve spent so long working on it you could blast the sentences out in the shower - lather, rinse, recite. You don’t trust yourself to re-read it. Again.
Maybe the content your team created for your client’s campaign is ready to launch. But there were so many people involved. So many iterations! Are you sure no mistakes slipped through?
You’d love to deliver every piece of work with the confidence that it’s going to hit that high standard your clients expect. But proofreading copy you’ve seen so many times before? It’s HARD!
Brain drain? Blame science.
Your brain’s wired for efficiency. But by making it easy for you to join the dots, it makes it hard for you to spot them in your copy. If you proofread the same way you power through a paperback, your readers will see the errors you let slide on by.
Typos aren’t the only troublemaker.
Most people fix the typos and fire it off. What about all those other issues, though? They’re the oversights that distract your clients and customers. The ones you don’t even know are there.
“This guide is super useful… it was instantly saved to my bookmarks bar after my first read. As a copy-editor and copywriter myself, it’s crucial to never get complacent and assume you ‘just know’ what’s right. Lorraine’s guide is a great tool to always keep on hand. Anyone who writes anything for a living will find it useful!”
Luena Amaral / The Creative Copywriter
Take control of your copy
The Proofreading for Marketing guide swaps your uncertainty for a systematic approach. Each step leads you through your copy to catch embarrassingly easy-to-miss mistakes. It gives you the structure you need so you can take that client call or reply to urgent emails and still stay on track.
You’ll discover…
▶ The secret to precision proofreading I swear by (that other proofreaders tend to keep hush hush).
▶ The slip-ups your spellchecker lets slip through.
▶ Quick-fix technical tricks to replace irritating errors.
▶ The 5-stage BEAM process developed for my marketing and copywriting clients.
▶ Over 45 easy-to-overlook elements of your copy that you’re not in the know about. Yet.
▶ A sure-fire sign-off system to boost your copy confidence - and your clients’ confidence too!
Deliver reader-ready copy without sweating the small stuff.
“Sometimes I forget to budget for proofreading. Proofreading for Marketing is there for when you make such a balls up too. The methodical approach to checking your own work is made easy and stress free. And if you don’t have a style guide this also helps you build one for next time.”
Sarah Wilson-Blackwell / The Sarky Type
Is Proofreading for Marketing for you?
If you create client content or send out proposals and company comms, this has your copy covered. It’s your go-to guide for content and copywriters, marketers, agency account managers and business owners.
Have the edge over your competitors and give your clients even more to rave about. It’s a click away.