Proof or Dare proofreading guide
Proof or Dare proofreading guide
Hit your dangerously close copy deadline without risking your reputation
You’ve almost finished editing the copy for your client’s launch when they call you in a panic. The MD wants to show their stakeholders. Today. Can you send it over in the next hour? Your deadline’s changed but their expectations are just as high.
Your manager’s drafted a proposal for a hot lead that needs sending before their call in 10 minutes. But you know they’ll have taken bits from other proposals to make it quicker. Again! You’ve already got knots in your stomach that something will slip through by mistake.
You just want to deliver the damn fine work you’re known for but sometimes the situation is out of your control. A quick skim over is all you can do, right? So you click send. (And sigh.)
People assume that not much time = NO TIME.
There IS time! Even if there’s only a wisp of the stuff. You just need to be smart with it.
Copy confidence? Comes from taking control.
When your plans have changed around you, it’s easy to just suck it up and smash it out to hit that deadline. But you’re the one in control. YOU decide how you use the time you do have left.
Your deadline might be tick-tockingly close, but you’d be surprised what you can find in the time it takes to pop on your stove-top coffee pot and grab a quick Insta hit.
“An absolute must! For newbies, it delivers invaluable insights that professionals develop over years of experience. Time-served pros will benefit from the expert checklists that help prioritise your time when you need to deliver accurate copy quicker than expected.”
Libby Marks / Write on Tyne
Ditch your deadline dread
With a system you won’t find elsewhere (page 12 of Google is quite the adventure), you’ll go from worrying where to focus to overcoming the overwhelm by following a step-by-step system you can turn to when time gets tight.
It’s designed for copy of around 1500 words: think blog posts, website content, and the templates you regularly issue and update. Got a chunkier doc? Choose a different checklist to better suit your timescale.
Don’t curse the copy countdown. Take control of your time, catch costly (and avoidable) mistakes and shake off that proofreading panic.
You’ll discover…
▶ The single mistake your clients and customers instantly spot.
▶ What to look out for when you only have five minutes. (And still feel good when you send it off.)
▶ The most common copy cock-ups that go unnoticed under pressure.
▶ The barriers that prevent your readers from buying into your brand and buying from your business.
▶ Four tailored and customisable checklists following my BEAM process to help you hit your deadline - you won’t find these anywhere else online.
▶ Over 35 targeted elements that you don’t want your readers to find first.
▶ A bulletproof proofreading process to manage your clients’ expectations when they’ve changed your deadline.
Hit your dangerously close copy deadline without risking your reputation.
“Proof or Dare is a can’t-do-without guide for when you have no time to pop your article or blog post off to Lorraine to look it over. With minutes to spare you learn to maximise your time with handy bite-sized chunks, leaving you confident to press ‘publish’ or ‘send’.”
Sarah Wilson-Blackwell / The Sarky Type
Is Proof or Dare for you?
If you need to quickly proofread copy for your clients or colleagues, then yep! It’s your go-to guide for copy and content writers, marketers, agency account managers, office managers and business owners.
Dread racing to a deadline? Make it easier on yourself with Proof or Dare...